Knowing your users and how they interact with your web presence is the foundation of valuable engagement. Without research you’re flying blind, unable to get your message across and properly serve your customers. Where do users come from? What device are they on? What are they searching for? When do they click? We have answers to all of these questions.
All users are different and need to be treated independently. At RankLab we do research to discover who your users really are. We look at data and user activity to determine everything about your visitors. With that information we work on a strategy to determine the best way to engage current visitors and reach out to new a user base.