The goal of sensible architecture is allowing your users to navigate the site headache free. Having traffic is great, but users need to be able to find what they’re looking for. If a visitor is greeted with a maze of pages they’ll just close the window. Some sites confuse and lose visitors. RankLab wants to serve and convert.

We create intelligent site structures designed to increase traffic, engagement, and conversions. By putting pages in their proper place we ensure users are never frustrated and can fully take advantage of all you have to offer. We learn what your customers need and make it easy to navigate your beautiful site. This creates trust with users and ensures that unique visitors become returning customers.