Pinterest is one of the fastest growing social media networks to develop in the past couple of years, and why wouldn’t it be?

The female dominated social network is fun to look at, organized, easy to use and is a great tool for SEO.

That’s right, we can optimize our Pinterest profiles, boards and pins for SEO!  Not only did Pinterest recently announce that they have begun to allow us to pin keyword-rich articles, but they have also switched back to using dofollow links!!

Now before we get too excited, let me explain the details…

1. The link on your Pinterest profile is a dofollow link, but only when your site is verified.  Example:


When you have a check mark you’re verified and dofollow worthy. No check equals nofollow. Example:


2.  The actual pin links are nofollow links.  Yes, they appear to be dofollow links, however, the link is actually just an internal link to the pin on Pinterest.  If you click the link to the external site it will reveal itself as just a well-disguised nofollow link.

However, there is some good news, Pinterst allows Google to crawl their site so adding your link to the pin is still a positive signal, just not as powerful.

3.  Google can’t see your uploaded images, but they can read their titles.  The file name of your uploaded image will become your image title.  Use keyword rich titles for your uploaded images.  Exmple:

“long-sleeve-white-dress.jpg” is easier for Google to read than, “dressilike.jpg”

4.  Your Pinterest board names will become the links to your boards, so choose the appropriate keywords.  Boards named “places to go on the weekends” aren’t going to work as well in search as, “Day Trips from Los Angeles”

5.  The more your pins are repined and liked, the more links that point back to your website.  So get out there and pin your stuff!

Just remember, content is still king and no one is going to repin, follow or like your boring self-promotion or advertisement.  Get creative and don’t bore us.

6.  With that said you should know that you might also rank your Pinterest boards for keywords.  This works the same way it would work for your website.  The more your pins are shared or liked, the more links that are pointing at your content or in this case your board.

7.  If you’re trying to rank your Pinterest board, one of the best ways to do it is to share your board with your followers.  When sharing your board remember that these pinners will be able to post to the board.  So make sure they fit the topic you have designated for the board and check the board periodically for spam.

8. When describing your pins, pick one specific topic for the board and use that as your hashtag.  Describe each pin within the board differently, but add the same hashtag to each pin within the board.

9.  Pinterest is a social site and if you aren’t social on it none of the aforementioned information will do you any good.  Pin, repin, like and comment on other pinner’s stuff.

So to sum it up:

  • Verify your website
  • Use keyword-rich titles and descriptions
  • Make sure your uploaded image files are labeled
  • Use keyword driven board titles
  • Don’t pin good content, pin great content
  • Pinterest boards can rank
  • Try sharing your boards with pinners from that pin relevant content
  • Pick one keyword for each board and use that as a hashtag within each pin on that board
  • Be descriptive
  • Be social

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