our story

We have evolved beyond simple search marketing.

This is usually the spot where most SEO firms would try to sell you with vague promises outlining their magical formula for increasing rankings and cracking the mysteries of Google’s latest algorithm. Not at Ranklab. In fact, we don’t even think of ourselves as simply an SEO firm. We have evolved beyond that as our client needs have changed. No smoke. No mirrors. Just clarity and results.

Since 2007, we have chosen to partner with mid-market service businesses that have already committed to search. They have been burned in the past by bad SEO and are looking for the right partner. We generally work in hyper-competitive verticals that warrant a high level of investment from clients.

We only take on campaigns where we know we can deliver a significant positive impact for your business. We perform audits and let people know where they are before even thinking about engagement. We always work to track client ROI from organic search, and include ROI data in all of our reporting to keep us accountable for performance.

Small roster of clients, Highly customized campaigns.

Many mass market SEO companies fail clients just like you. We focus on the needs, expectations, strategy and expansion of your online footprint in search, social media and around the web. No small campaigns or scalable “Package A, B and C” type packages that, frankly, do not work.

We have fluid campaigns that can change month by month – we do not “lock people in” to year-long contracts that are inflexible. We roll with the punches and, generally, campaigns grow rapidly due to success. We have an almost perfect client retention rate, which is very rare for an online marketing agency.

A team of highly creative, experienced, passionate web professionals. We join together with you to deliver powerful solutions in the online arena.

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    Abhilash Patel

    CEO

    Abhilash Patel

    CEO

    Abhilash Patel has been in the search engine marketing field for almost 10 years. After helping an Internet marketing agency build thousands of clients (including Ebay, Netflix as well as small businesses), he started the digital marketing agency RankLab Interactive in 2007. Since that time, RankLab has grown to service clients nationwide in areas of digital strategy, development and web marketing. He has been a speaker at major industry conferences as well as locally at UCLA’s Anderson School of Business.

    In 2009 Abhilash co-founded Recovery Brands, now the largest independent lead generation/marketing solution for care providers within the addiction treatment field. RSG owns/operates Rehabs.com along with other authority sites and is based in San Diego with offices in New York City.

    Abhilash earned his BA in economics/philosophy from Columbia University in 2002 and an MBA from UCLA’s Anderson School of Management (2012) where he was an MDE fellow at the Price Center for Entrepreneurial Studies.

    Abhilash is married to a very understanding wife and together they live with their two young boys Bodhi (2) and Archer (5mos) and 2 very sleepy dogs.

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    Andrew O’Connor

    Director of Strategy

    Andrew O’Connor

    Director of Strategy

    Andrew has been leading SEO strategy in highly competitive online verticals for seven years. In the beginning of his career, he served as a freelance SEO consultant to small and medium businesses, and as an in-house SEO Director for a successful lead generation company, until arriving at RankLab Interactive as Chief Strategist in February 2011.

    At RankLab, Andrew has created sustainable organic traffic growth for all clients through the most tumultuous period ever seen in organic search – with Panda, Penguin, and many other major algorithm updates being unveiled. With expertise in a wide range of onsite and offsite SEO tactics, experience working with an extensive range of websites, and excellent foresight into the future of search algorithms, Andrew offers ROI–driven, creative solutions to meet every unique need.

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    Cynthia Johnson

    Director of Marketing & Social Media

    Cynthia Johnson

    Director of Marketing & Social Media

    Cynthia Johnson is a professional with 6 years of diverse work experience in entertainment, marketing and digital advertising. She has work experience in both corporate companies as well as small tech startups. In 2010 Cynthia worked for the live stream video website for teens called Stickam. There she worked with a team to manage the social media engagement of their 7 million member community, and ran advertising operations for all major live streamed events hosted on the site.

    She has been involved on social media and viral campaigns for Levi’s, Vans, Chevy, Susan G. Komen, Peta2 and Maker Studios. She has also consulted on campaigns for Here Media, West Management Group and several startup ecommerce brands. She is knowledgeable in social media marketing for SEO, viral campaign strategy, branding, reputation management and community building.

    Cynthia is the Editorial Director and member on the Global Board of Directors for Social Media Club, a global social media nonprofit. She hosts a weekly Twitter chat, #TheSMGirl, Tuesdays at 1 p.m. PST, where she discusses social media marketing and PR. She is also a marketing speaker and educator. Her presentation from PubCon 2014 in Las Vegas was listed as number one on Word Stream’s blog, “The 4 Best Presentations from Pubcon 2014

    She has been listed as a digital marketing expert to follow in:
    •Search Engine Journal, “How To Be More Effective At Social Media Marketing in 2015: Interviews With Two Experts
    •Inc. Magazine, “29 Expert Marketers to Follow on LinkedIn and Twitter
    •ClickZ, “37 SEO Experts Those In The Know Follow”
    •Inc. Magazine, “Who’s Who Among Marketing Professionals at Pubcon 2014

    She has also been quoted as a marketing expert in several recent publications, such as:
    •Forbes Magazine, “How PR and SEO Work Together”
    •Inc. Magazine, “5 Tips on Pinterest and Other Missed Social SEO Opportunities
    •Entrepreneur Magazine, “How to Get PR for Your Startup
    •Bruce Clay, “Bringing Your Brand Mission & Mobile Strategy to the Next Level: 6 Digital Marketing Lessons from SMX East & Pubcon

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    Tim Winter

    Senior SEO Manager

    Tim Winter

    Senior SEO Manager

    Tim earned his B.S. In Advertising from the School of Journalism and Communications at the University of Oregon. His career in search engine optimization began back in 2008 where he started off in the Content Department of a mid size Internet company. From there he went on to learn the finer points of Internet marketing and website development through freelance and personal web projects. Tim started at RankLab as an on-site SEO expert in 2010 and since then he has gone on to master conversion rate optimization, content marketing and development as well as gaining years of project management webmaster experience.

    Tim has over 6 years of collective experience in the SEO industry.

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    Zach Binder

    COO

    Zach Binder

    COO

    Zach is a Los Angeles native with a B.A. In Communications from the University of Wisconsin, Madison. He is an experienced campaign manager and project coordinator with a wide skill set covering conversion rate optimization and data-driven intelligence for comprehensive marketing strategy and execution. Zach has strong interpersonal skills, is an expert at client-facing communication, and possesses a wide-range of account management abilities.

    Zach joined RankLab in 2012, bringing with him 6 years of experience managing digital advertising campaigns for major publishers.

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    Shaena Whitney

    Social Media Strategist

    Shaena Whitney

    Social Media Strategist

    A California native, Shaena joined RankLab as an intern in June of 2013. She recently dove headfirst into the fast-paced world of developing and managing social media campaigns. Since that time she has quickly become well-versed in the art of increasing user engagement, becoming one of RankLab’s premier Social Media Strategists.

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    Guy Copes

    Project Manager

    Guy Copes

    Project Manager

    Joining RankLab in April of 2014, Guy is a native New Yorker and graduate of Dartmouth College with a BA in English. Since moving to Los Angeles in 2005, he has worked with several in-house SEO teams and in a freelance capacity for a number of clients.

    An experienced content marketer, digital strategist, and client manager Guy has been responsible for the creation of many successful content, SEO, and social media campaigns.

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    Jon Hoffer

    Head of SEO

    Jon Hoffer

    Head of SEO

    Jon has been with RankLab since 2013, managing on-site tasks and content strategy for clients.

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    Gonzalo Aragon

    Designer + Developer

    Gonzalo Aragon

    Designer + Developer

    Gonzalo joined Ranklab as a frontend developer and designer in 2014 shortly after moving to LA from New York.

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    Jamaal Perryman

    SEO Analyst

    Jamaal Perryman

    SEO Analyst

    Jamaal is a recent graduate from California State University-Monterey Bay. He majored in Business Administration with a concentration in Marketing. At the start of his professional career he served as a Media Copywriting Intern for clients both large and small. He was a Radio Marketing Intern until arriving at Ranklab in March 2014.

    At Ranklab, Jamaal serves as a Jr. SEO Analyst and helps to optimize online content that serves key to building online web growth.

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    John Barundia

    Social Media Manager

    John Barundia

    Social Media Manager

    As a Social Media Manager for RankLab Interactive, John Barundia is responsible for managing all of RankLab’s corporate social media accounts and profiles as well as developing social media campaigns and strategies. He has over six years of experience working in social media.

    He has worked on social media campaigns for the following clients: Sony, NBC Universal and the David Lynch Foundation.

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    Stephanie Liu

    SEO Analyst

    Stephanie Liu

    SEO Analyst

    Stephanie joined RankLab in 2013. She graduated UCLA with a BS in
    Statistics and enjoys working with data sets. Stephanie combines her
    knowledge of analytics and data with on-site expertise.

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  • karina

    Karina Munoz

    Social Media Team Member

    Karina Munoz

    Social Media Team Member

    Karina graduated from the University of California, Riverside with a B.S. in Anthropology. She has experience in community based research, non-profit management, and new media approaches within academia. Before joining RankLab as the Social Media Intern, Karina was the Grant Writer Intern for Downtown Los Angeles Art Walk.

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    HR Beaver

    Human Resources Director

    HR Beaver

    Human Resources Director

    Dedicated, hard-working and reliable – HR Beaver is the spirit of RankLab. When he is not busy providing moral and spiritual support to the team, he enjoys the outdoors, swimming and carpentry.

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